INTRODUCTION | PRODUCTS | DATI E TARIFFE

Dati e tariffe pubblicitarie The media universe surveyed on Dati e Tariffe - inclusive of addresses, rates, technical data, research by Ads, Audipress, Auditel, Audiradio - comprises 98 newspapers, 111 local periodicals, 826 illustrated periodicals, 935 technical publications (Dati e Tariffe is the only source for this category, which is not surveyed by Ads and Audipress), 48 outdoor advertising companies, 245 exhibitions, 9 TV networks, 14 radio networks, 2000 foreign publications. Starting with the first issue of 1998, Dati e Tariffe has a new section dedicated to the Internet, carrying the data that concerns audience, editorial outlines and ad rates for websites which place their banners at the media investors disposal. To provide subscribers with a truly updated service Dati e Tariffe is published every two months. Each issue contains more than 1000 revised listings (new periodicals, deletions, changes of name, address, rates or technical data). Subscribers receive free of charge the supplement Investimenti, which contains data in terms of space and value relevant to the top 50 investors in each press title, TV and radio stations, as reported by ACNielsen N.A.S.A. service. Subscription for six issues + supplement Investimenti 570,00 Euro

L'Italia dei mezzi locali It's the obvious annual companion to Dati e Tariffe. It covers local (provincial and regional) media and it is crucial for those who need local planning. Italy has been divided into 11 macro-regions, and for each province in all of the macro-regions the following are taken into examination: local newspapers or local editions of nationwide newspapers, the main local periodicals, local TV and radio stations, outdoor ( poster 6X3, banners, other kind), cinemas. Book price 130.00 Euro

Strategia The monthly which submits advertising communication to close examination.It is read by agencies, media and advertisers. Each issue features a report on themes relevant to communication and media and articles on various operating areas. Subscribers receive free of charge two publications due at the end of the year Case di Produzione an outline of the filmaking market in terms of billings, number of commercials shot, operators, days of shooting short lists and prizes awarded during Spot italia, Ad Spot Award, Cannes all the credits for the year most important TV campaigns a survey of production, post-production and music companies and consultancies a video containing a show reel of some important production companies. Agenzie Annual all prizes awarded during the year, starting with the Italian Art Directors Club up to the Epica Awards a full list of all agencies associated to AssAP, Aipas, Otep, Assomedia, Asp, Ansap, Assi, Assodirect, Assorel Subscription to Strategia + Case di produzione + Agenzie: 150,00 Euro

Agenzie e Clienti It's the only guide updated twice a year that includes advertising, sales promotion, P.O.P., P.R., and media agencies: the double yearly updating (April and October) in such a fast changing world being of the utmost importance. It's the only guide that includes over 1.500 agencies, listed both in alphabetical order and by region. For each agency the following details are given: ownership, management, department heads, total budget managed and media split, clients and brands lists. It's the only guide which lists over 12.00 products and brands, detailing manufacturers, category, agency in charge and the kind of account (total budget, creativity, plannin, promotion, p.o.p., p.r). Subscription for two issues. 240,00 Euro