|
|
|
DATI E TARIFFE PUBBLICITARIE
Editorial content
Dati e Tariffe Pubblicitarie is the reference book for Italian advertising
media established since 1963. With almost 400 pages per issue, it provides
essential information about 90 newspapers, more than 800 periodicals available
in news-stands and more than 900 technical publications distributed via
subscription. In addition to press, there are sections dedicated to outdoor,
exhibitions, TV and radio networks. Since January 1998 a further section
covers Internet websites. Updated every two months (with 6 editions each
year: January, March, May, July, September, November) on the basis of information
provided by the media and their sales representitives, Dati e Tariffe Pubblicitarie
is the only publications of its kind published in Italy.
Whom is it useful for
Dati e Tariffe Pubblicitarie includes all the vital information for in depth media analysis and is an essential tool for companies, media centres and agencies media people alike, as well as sales houses and publishers.
Both Italian and foreign investors use Dati e Tariffe Pubblicitarie: in Italy more than 5.000 companies steadily invest in advertising and the number of advertising agencies has nearly reached 2.000. Dati e Tariffe Pubblicitarie advertisers are mainly media and ad sales companies.
Listing analysis
For each media the following information is provided:
Periodicity, starting year, single issue and subscription costs;
Publisher address and data, including editor, release date and publications covers;
Formats, advertising rates and special position;
Printing information (layout, type of paper, printing process, type of material required, rim) and advertising hand-over term;
Advertising dealer address and data, with a section at the beginning of the book dedicated companies with brances in three regions at least;
Circulation: Dati e Tariffe Pubblicitarie carries information provided by the media themselves, yet data and geographical distribution certified by ADS (press circulation check) and by ANES/CSST (technical press circulation check) are regularly updated from official listings.
Readership: data about overall readers numbers and socio-demographic shares gathered from the Audipress survey (qualitative and quantitative research about readers) are updated with official listings. For publications not covered by Audipress, data is submitted directly by the publisher (publisher's statement).
Publications' supplements listings are given immediately after the head title.
At the end of the listing there is a brief description of the periodical editorial content.
Periodical selection
An alphabetical index gives the page number where each media can be found.
For each section - newspapers, periodicals, technical publications - product categories are listed in alphabetical order.
Each section includes both alphabetical and numerical indexes of the categories.
Inside each product category publications are listed in alphabetical order. Newpapers are also listed by region.
For further information and the insertion of new periodicals, please contact the editorial office:
tel. 02/67151224.
how to subscribe
Paper medium (6 edition each year)
tel. +39-02/67151204
fax +39-02/66980255
how top buy advertising spaces:
advertising in the volume or banners on the website:
tel. +39-02/67151210
fax. +39-02/6698055
Abbreviations and symbols used in Dati e Tariffe Pubblicitarie:
b. = base
h. = height
b/n = black and white
cmq = square centimetre
col. = column
gr. = gram
L. = lira, liras
mq = sqare metre
Mm = millimetre
mm/col. = milllimetre column
mod. = module
n. = number
pag. = page
p.p. = per word
p. r. = per line
Tel. = telephone
|
|
|
|
